AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Zoom info pricing12/9/2023 I was surprised to find that in outing previous contact databases for Zoominfo, the company was paying about the same, if not more, for databases of half the size and little-to-no direct contact info. I have implemented at 3 different sales departments and will continue to require it as part of my sales tool set. Zoominfo has been an incredible resource. ![]() ![]() We were sold the wrong benefits despite roughly three months of discussing our needs with the sales rep, and the company did absolutely nothing to amend this despite the sales manager's first impression on reviewing the problem being, "Oh shoot, we've got you on the completely wrong plan." So I'm not sure because it only sometimes met our needs and the company never revised our plan and blithely ignored our requests for them to do so. I specialize in emerging markets and the only time I've ever seen behavior like I have at this company is in the most forgotten and ungoverned parts of the world - the places where if you don't like what they're serving, or if they didn't do what they promised, you can just go shove it or pay them more and hope that you finally get what you need. This may sound like hyperbole, but I assure you that it is not. Whatever benefit they provide is so overwhelmingly overshadowed by their apathy and lethargy as a firm that I'm repeatedly reminded of interactions with corrupt functionary bureaucrats in failed states every time I deal with them. This has been accomplished through numerous acquisitions of competitors, and either they were always a terrible company or the disarray from M&A has cast them into such chaos that all they can do is sell whatever they can get people to agree to buying, and operate a platform. The data quality is good and has improved over the past few years. In April, the pit of the pandemic, they just shot me over to collections. These guys never called me, never sent an “in this together” email. * Nine months later I get a surprising call from their collections agency telling me I have to pay a bill. * We improvised with what we had as best we could, lost a lot of time, didn’t yield what we needed. 363 days with the wrong plan and nothing we could do about it but give them more money and hope it would be different. * Kicked it up to sales person’s manager: After 5 mins of listening, “Shoot, we’ve got you on the wrong plan.” Did they change our plan and admit their mistake? Nope. * They basically said, “Oh you need another plan for that.” Note: we did exactly what we said we’d do. * After two days we realized something was very wrong. * Finally decided to try it, because since they’ve bought out their competitors they’re the only one we could use. * Each time I explained it, she said something like, “Our plans just changed since last we spoke, but yes our current offer can meet your needs.” Confusing as all get-out every time she explained it. Here’s the experience * I spent three months telling the sales rep exactly what I needed. ![]() And even when times are fine, they don't care about giving you what they said they'd give you. They don't care about maintaining a good relationship in the pit of a pandemic. They do not care about you or your business. TL DR - This company does not care one iota about customer service. If ZoomInfo can find a way to allow you to add custom fields to the data before instantly integrating into CRMs, that would save a lot of time. ![]() Although ZoomInfo integrates with some CRM tools, I found I still needed to export the data into excel, add any custom fields (such as Lead Owner, Lead Status, etc), then upload it into the CRM. I have used the tool as a marketer to build/target and export lists. There's not many cons about this software. I have implemented this solution at new companies I have joined and it is always received as a high-value software that continuously is renewed year over year. I have trained many BDRs and SDRs on how to use the tool for prospecting. Their software is extremely easy to use, even with the recent update a couple years ago. I have used many different sources of marketing data - even worked for 2 of the big players - and the data at ZoomInfo is among the top in quality for B2B. In my experience, the sales teams work with your budget on renewals - always are flexible and make adjustments to their packaging/pricing to fit your needs. Their customer support is always responsive - although I have rarely ever needed them because the software is very intuitive and always is working just as expected. I have been a user for over 6 years and I love the tool.
0 Comments
Read More
Leave a Reply. |